1 May

Curiosity + Creativity = Opportunity

I had the distinct pleasure of not only attending, but presenting at the recent Focus On Entrpreneurs Conference, held in downtown St. Petersburg last week on April 27th and 28th.  I learned a ton of useful information, met a lot of really great people, and came away inspired and energized to take my business to […]

19 January

Five Content Marketing Trends To Watch For In 2017

Five Content Marketing Trends To Watch For In 2017

Google is becoming addicted to content. Not just any content, but the kind that gets people to react, to think, to take action. Content marketing is nothing new. Advertisers have been doing it for decades. What’s changed is the delivery of that content. What’s revolutionized content marketing is the way we can tailor it to fit a wide variety of media, and the exploding rise of online interaction by content consumers.

14 December

Why Google Might Not Like Your Website As Much In 2017

Why Google Might Not Like Your Website As Much In 2017

Bear with me, but I’m going to get a little technical with you. Take a look at your website in a web browser like Firefox, Safari or Chrome. Does it have an http: in front of it or an https:?. That one letter of difference could make a big difference in whether or not Google ranks your website well from now on.

22 July

The “Voice” Of Lake Jovita Gets A Facelift

The “Voice” Of Lake Jovita Gets A Facelift

This is an inspiring story of a community newsletter that has come of age – and of me returning to my academic roots. I earned my Bachelor of Journalism from the University of Missouri in 1984 with a specialty in magazine editorial and graphic design.  While I’ve done a lot of feature writing over the […]

24 February

Online video marketing is a powerful thing.

Online video marketing is a powerful thing.

In 2012, there was an hour of YouTube videos uploaded very second. By 2013, 72 hours of online video was uploaded every minute, up by 12 hours each minute over the previous year, according to Fast Company and Forbes. When trying to reach a millennial market, video falls into that sweet spot for a generation […]

28 January

The Top 10 “Keeping It Real Guide” To Launching A Website.

The Top 10 “Keeping It Real Guide” To Launching A Website.

Let’s face it. The idea of launching a new website can be intimidating and overwhelming, yet necessary and often overdue. As technology changes to accommodate new usage patterns and a propensity toward mobile viewing, today’s web design has completely evolved from the Web 2.0 of the early 2000’s or even the designs of the early 2010s.

15 July

The Cobbler’s Kids

The Cobbler’s Kids

April 21, 2015. That is sadly the last date I posted on The Creative Stable blog. Which is ironic considering I’ve written nearly 40 for clients in that time period, in addition to dozens of projects, websites, scripts, and other content, so you can safely assume that if I were a cobbler my children would indeed be barefoot. But my customers’ feet would be well clad.

21 April

Mobile Rules Starting Today

Mobile Rules Starting Today

The canary in the coal mine isn’t just feeling dizzy, it’s not moving much. That’s because there have been whispers about the changing Google algorithm that’s going to affect everything we do online, but today it became official.

25 February

The Do’s and Don’ts of Website Creation.

The Do’s and Don’ts of Website Creation.

At any given time here in the Stable, we have multiple website design projects going. They can go very smoothly or a little rough, depending on how well you’ve prepared yourself for a web presence – yes, that’s right, I said “prepared YOURSELF.” It might seem like some of these tasks are way outside of your job description, but it’s important that you make the time to understand what’s needed and why you need to be behind the reins for some of it. Your website is one of your most important tools. Maintaining strict control over its credentials and its functionality is paramount to a pleasant web development experience now and in the future. And you don’t need to be an IT guru to do so these days.

16 February

Cake & Whiskey Magazine Gave Me A Sweet & Spirited Opportunity.

Cake & Whiskey Magazine Gave Me A Sweet & Spirited Opportunity.

Just about every day, as I’ve done for over 25 years from my home studio, I try to craft words and images that provoke action. Buy this, support that, LOVE this. It’s my livelihood and my passion. And I’ve been so fortunate to do this from my home. Imagine my surprise when Cake & Whiskey Magazine asked me why I do it — the way I do it.

18 September

Direct mail is alive, well and kicking in better SEO.

Direct mail is alive, well and kicking in better SEO.

Welcome to the wonderful world of Converged Marketing. In the early 2000’s, it was predicted that print would die. It was “old school” compared to the nanosecond immediacy available via computer desktop. Digital resources were, and still are, seen as faster, cheaper, easier to track, and the wave of the future.  Or are they?  Now, […]

14 August

Google Changes Algorithm with Mobile in Mind

Google Changes Algorithm with Mobile in Mind

Mobility has become a very staple of our personal and business lives in nearly everything we do. So, how is Google looking to enrich our lives now? How about with a new algorithm that changes the very results that pertain to your mobile search?

28 July

TGIM?

TGIM?

As the Mamas & Papas sang, “Monday, Monday. Can’t trust that day.” But actually, Monday can be one of the most productive days of the week. Granted, having the full workweek ahead can be daunting, but it’s also invigorating, depending upon your point of view.

23 June

25 years wiser

25 years wiser

Now, 25 years later, my business has seen many twists and turns, both in its account base and in its brand. But the simple philosophy Bob taught me still rings true. I believe I’m now celebrating a quarter of a century in this noble industry because I never settled. And I don’t intend to start now.

14 May

Does good copywriting require good grammar?

Does good copywriting require good grammar?

This is a question I’ve been asked many times over in my career.  Grammar in advertising is a double-edged sword.  You need to know the rules to avoid the $52,000 mistake The History Channel made recently in their full-page New York Times ad for a Thanksgiving special.  The difference between then and than cost both […]

8 May

The times they are a’changin’.

The times they are a’changin’.

Time was, SEO mean laying the foundation of on-page and on-site optimization and then building backlinks until your fingers bled. Then Google came to an important realization: The best content is written by writers, not link builders.

13 February

Creativity sparks a greater ROI

Creativity sparks a greater ROI

It’s a question often asked of any advertising professional:  “what’s going to be my return on investment?”  While there are many metrics for measuring ROI, measuring the ROI of creativity itself if perhaps the most important consideration. So why do so many businesses play it so safe when promoting their brand?  It’s not fear of […]

16 October

How often have you replaced your carpeting?

How often have you replaced your carpeting?

This was a line I heard many times while cutting my teeth in this business with Tampa advertising icon Bob Denton at Denton Advertising.  All we did was shelter advertising for large developers, like US Home, ITT Palm Coast, Westinghouse (now WCI), Ryland Homes, Seven Oaks, Cheval, and Tampa Palms to name a few.  Inevitably, […]

7 April

Is There An “Above The Fold” In Website Design? Not any more.

A million new screens have bloomed over the past few years, making it essential to design websites that are equally impressive on any of the more than 2,500 different devices available today. It’s called responsive because the website automatically resizes itself for optimum viewing on the device it’s been accessed on.

25 February

Everything Old Is New Again With Social Media.

This blog post is testimony to the beauty of social media. Stories can spread like wildfire and give new momentum to art and ideas that may be decades old. So if you’re not out there in the blogosphere or active in social media, you may want to rethink your hesitancy. The payoff can be big, even years after the fact.