I had the distinct pleasure of not only attending, but presenting at the recent Focus On Entrpreneurs Conference, held in downtown St. Petersburg last week on April 27th and 28th. I learned a ton of useful information, met a lot of really great people, and came away inspired and energized to take my business to […]
Bear with me, but I’m going to get a little technical with you. Take a look at your website in a web browser like Firefox, Safari or Chrome. Does it have an http: in front of it or an https:?. That one letter of difference could make a big difference in whether or not Google ranks your website well from now on.
This is an inspiring story of a community newsletter that has come of age – and of me returning to my academic roots. I earned my Bachelor of Journalism from the University of Missouri in 1984 with a specialty in magazine editorial and graphic design. While I’ve done a lot of feature writing over the […]
In 2012, there was an hour of YouTube videos uploaded very second. By 2013, 72 hours of online video was uploaded every minute, up by 12 hours each minute over the previous year, according to Fast Company and Forbes. When trying to reach a millennial market, video falls into that sweet spot for a generation […]
Let’s face it. The idea of launching a new website can be intimidating and overwhelming, yet necessary and often overdue. As technology changes to accommodate new usage patterns and a propensity toward mobile viewing, today’s web design has completely evolved from the Web 2.0 of the early 2000’s or even the designs of the early 2010s.
April 21, 2015. That is sadly the last date I posted on The Creative Stable blog. Which is ironic considering I’ve written nearly 40 for clients in that time period, in addition to dozens of projects, websites, scripts, and other content, so you can safely assume that if I were a cobbler my children would indeed be barefoot. But my customers’ feet would be well clad.
At any given time here in the Stable, we have multiple website design projects going. They can go very smoothly or a little rough, depending on how well you’ve prepared yourself for a web presence – yes, that’s right, I said “prepared YOURSELF.” It might seem like some of these tasks are way outside of your job description, but it’s important that you make the time to understand what’s needed and why you need to be behind the reins for some of it. Your website is one of your most important tools. Maintaining strict control over its credentials and its functionality is paramount to a pleasant web development experience now and in the future. And you don’t need to be an IT guru to do so these days.
Just about every day, as I’ve done for over 25 years from my home studio, I try to craft words and images that provoke action. Buy this, support that, LOVE this. It’s my livelihood and my passion. And I’ve been so fortunate to do this from my home. Imagine my surprise when Cake & Whiskey Magazine asked me why I do it — the way I do it.
Welcome to the wonderful world of Converged Marketing. In the early 2000’s, it was predicted that print would die. It was “old school” compared to the nanosecond immediacy available via computer desktop. Digital resources were, and still are, seen as faster, cheaper, easier to track, and the wave of the future. Or are they? Now, […]
Now, 25 years later, my business has seen many twists and turns, both in its account base and in its brand. But the simple philosophy Bob taught me still rings true. I believe I’m now celebrating a quarter of a century in this noble industry because I never settled. And I don’t intend to start now.
This is a question I’ve been asked many times over in my career. Grammar in advertising is a double-edged sword. You need to know the rules to avoid the $52,000 mistake The History Channel made recently in their full-page New York Times ad for a Thanksgiving special. The difference between then and than cost both […]
It’s a question often asked of any advertising professional: “what’s going to be my return on investment?” While there are many metrics for measuring ROI, measuring the ROI of creativity itself if perhaps the most important consideration. So why do so many businesses play it so safe when promoting their brand? It’s not fear of […]
This was a line I heard many times while cutting my teeth in this business with Tampa advertising icon Bob Denton at Denton Advertising. All we did was shelter advertising for large developers, like US Home, ITT Palm Coast, Westinghouse (now WCI), Ryland Homes, Seven Oaks, Cheval, and Tampa Palms to name a few. Inevitably, […]
A million new screens have bloomed over the past few years, making it essential to design websites that are equally impressive on any of the more than 2,500 different devices available today. It’s called responsive because the website automatically resizes itself for optimum viewing on the device it’s been accessed on.